NOACA Will Highlight Sustainable Practices with on-Air Segments and Promotions on WKYC - TV3 during 2024 Paris Olympics

Paris 2024 is setting new sustainability standards for global sporting events. Reducing the environmental impact while maximizing social and economic benefits, Paris 2024 organizers will deliver events that are more responsible, more sustainable and more inclusive.

Embracing the concept of "doing more with less," the Games are the first to be fully aligned with Olympic Agenda 2020, the International Olympic Committee (IOC)’s strategic roadmap to shape the future of the Olympic Movement and the Games to make them more sustainable, cost-effective and aligned with the needs of host cities and communities. Olympic Agenda 2020 made several recommendations, including the use of existing and temporary venues, reducing carbon emissions and promoting sustainable energy sources.

NOACA will be featured in promotions and on-air segments to highlight local sustainable initiatives regarding carbon emissions reduction during the games.